Making classical music “cool” (for lack of a better word) is our goal. Let’s not quibble over the word classical – let’s give it a big umbrella and work to make it popular. Once something is in the mainstream it will be a lot harder to dismiss. Of course it’s our job to figure out how to do this and I believe the most effective way is through mass media. The classical music “niche” is very nicely decorated but it’s a bit cold and lonely – so let’s find some ways to make more friends and let’s be bold in our attempts. Maybe we like being “elite”, we enjoy our superiority, but it doesn’t really help us in the long run. Our marginalization doesn’t help promote the greater good. Children growing up without a sound cultural understanding of art and creativity will be at a disadvantage given that this century is being labeled the century of creativity.
For example in her article “Developing Students Creative Skills for 21st Century Success (December, 2008) Jennifer Henderson says:
“The Partnership for 21st Century Skills, stresses the importance of creativity in its guide, 21st Century Skills, Education & Competitiveness: “Many of the fastest-growing jobs and emerging industries rely on workers’ creative capacity—the ability to think unconventionally, question the herd, imagine new scenarios, and produce astonishing work.”
We have a vital role to play in preparing the next generation, and by making classical “cool” we will be part of the solution.